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The Lean Startup

₹299.00

The Lean Startup has a kind of inexorable logic, and Ries’ recommendations come as a bracing slap in the face to would-be tech moguls: Test your ideas before you bet the bank on them. Don’t listen to what focus groups say; watch what your customers do. Start with a modest offering and build on the aspects of it that prove valuable. Expect to get it wrong, and stay flexible (and solvent) enough to try again and again until you get it right. It’s a message that rings true to grizzled startup vets who got burned in the Great Bubble and to young filmgoers who left The Social Network with visions of young Zuckerberg dancing in their heads. It resonates with Web entrepreneurs blessed with worldwide reach and open source code. It’s the perfect philosophy for an era of limited resources, when the noun optimism is necessarily preceded by the adjective cautious.”

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Description

Starting up a new company or a business always involves a lot of risk. Several startups fail even before they can reach a certain level. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses is about using a new and innovative approach called ‘Lean Startup’ to revolutionise the world of business.

When an individual or a group of individuals starts a new business, there is always an air of uncertainty prevailing over their minds. What they want to do is to create something meaningful that will sustain, proving all the uncertainties futile.

The Lean Startup approach concentrates on increasing the capital efficiency of the companies as well as using the human creativity to its highest level. The book explains difficult concepts like validated learning and vanity metrics, with ease. It puts forward new ideas to make the company agile and flexible.

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses is a must-read for budding entrepreneurs, for its innovative and effective ideas. The book was published by Crown Business in 2011, and is available in hardcover.

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